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Meeting Date: |
Tuesday January 25, 2006 |
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Topic: |
Marketing priorities - Building a Brand with Current and Future Customers |
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Speaker: |
Brian Harp, President of Class IV Solutions
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Place: |
The Lincoln Building (Conference Room)
60 East 42 Street, between Park & Vanderbilt Aves. |
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Time: |
6:30 pm - 9:00 pm |
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In this talk Brian will describe a prioritized list of activities that will lead you to more customers and improved relationships with existing ones. Specifically, he will first discuss the tradeoffs between marketing yourself and marketing your company - prioritizing these two "entities" means you
will approach your marketing efforts with clearer focus. Brian will then talk about a marketing plan using a prioritized list of activities that will both build your customer base and keep you engaged with your existing customers. Topics such as email services that create a dialogue with your customers instead of single shot communications that are quickly forgotten will be covered. Most of the activities he will discuss are technology-based, however, some are just simple activities that are easy to do but that most people don't take time to perfect. This presentation will be interactive so bring real issues that can be discussed in real time!
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About Brian Harp |
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Brian Harp is the president of Class IV Solutions, a company that helps small to medium-size companies achieve the next level of business success. Brian has worked successfully with many different types of companies, ranging from his recent work with startups such as Avanade and SkillProof to
large companies and organizations such as Bell South, Health Alliance Plan and the US Postal Service. His experience in business process improvement and intelligent use of technologies spans 20 plus years and includes
positions with Accenture, Avanade, Honeywell and USC/ISI, a software R&D company. Brian is a frequent speaker on topics that matter most to small and medium business, ranging from technology to marketing strategy and
tactics. More on his approach to business success can be found at http://www.class4solutions.com
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Come to our meeting to:
- Network With Other Consultants and Peers
- Create New Alliances
- Expand Your Offerings for Customers
- Find New Opportunities for Business
- Find Out More about the ICCA NYC-Metro Chapter
- Hear Business-Enhancing Advice/Suggestions
- Grow Your Business by Expanding Your Resources
- Learn Proven Techniques for Increasing Prospects
To help our chapter prosper, PLEASE speak up and volunteer to help now! Our local ICCA NYC-Metro chapter needs YOU! Please contact the board if you can help us out.
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Schedule:
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6:30 - 7:15pm |
Informal Networking with Attendees
Light sandwiches, cookies, soda & coffee served |
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7:15 - 7:20pm |
Opening of the Meeting by Chapter President
What is the ICCA? Why become a member? |
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7:20 - 7:40pm |
Attendees introduce themselves in a brief "elevator speech" that answers the questions: Who are you? What do you do? What's special about you? |
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7:40 - 7:45pm |
Announcements - sharing from the floor |
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7:45 - 8:45pm |
Presentation and Q & A |
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8:45 - 9:00pm |
Informal Networking with Attendees |
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Costs:
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| Member |
$30 |
| Non-member |
$40 |
Food:
An assortment of light sandwiches, cookies, sodas, and coffee will be served. Members & guests with special dietary considerations, including those requiring Kosher meals, are asked to please send your request to info@iccanyc.org at least 3-5 days prior to the event. Thank you.
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Contact:
ICCA NYC-Metro Chapter Phone/Fax: (888) 207-1326
Email: info@iccanyc.org
Web: www.iccanyc.org
Tell your friends about the ICCA-NYC!
We look forward to seeing you at our next meeting!
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