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| EVENTS : Past Events | |||
| Events | Past Events | Location | Costs | |||
| Date: | Tuesday, April 29, 2003 | ||
| Place: |
The Village Crown
96 Third Avenue (between 12th & 13th Streets) 2 blocks from Union Square Station, 4, 5, N and R trains |
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| Time: | 6:30 pm - 9:00 pm | ||
| Topic: |
GROWING YOUR BUSINESS: A Members Forum for getting more clients |
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| Speakers: |
Walt Sloan, Software Entrepreneur & CEO,
Tillinger
Consulting Corp.: Differentiating your business from the pack Will Rico, Partner, CommonMind Consulting: Internet Marketing for your business Dana Friedman, CEO, Dragonfly Technologies: Increasing Your Business by Referral |
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| Outline: |
1) Differentiating Your Business From The Pack by Walt Sloan, Software Entrepreneur, CEO, Tillinger Associates Computer Consulting business exists for only one reason: To service our customers. Without customers, we have NO business. Before we can start marketing to our potential customers we have to understand what WE have to offer. How are we different from the next company? How does this allow us to focus our marketing to the right customers? We will start a dialog on these issues-- drawing from the experience of our peers so we can improve our marketing. 2) Internet Marketing For Your Business by Will Rico, CEO, Common Mind Consulting Think Internet searches are used for researching product purchases but not used to find service professionals? Think again! Google and its competitors are fast displacing the Yellow Pages and other traditional print mediums for this purpose. We will discuss some tips on listing your Web site with major search engines, pay-per-click opportunities, and how, as a service professional, you should prepare your Web site so it takes advantage of the Internet traffic it receives. 3) Increasing Your Business by Referral by Dana Friedman, CEO, Dragonfly Technologies Sales is part of any consulting business. Typically, 1 "cold" prospect in 10 turns into business. By comparison, 1 in every 4 referrals can become your customer. Small and large shops alike will benefit tremendously from knowing their sources of business prospects. We will discuss how to obtain referrals, how to cultivate referral business, and, if your business model can allow for it, move completely away from "cold calling". |
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| Event Details:
Whether you work for a Fortune 500 Company, or are a one-person shop working for small to medium businesses, you can't afford to miss this opportunity to
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Costs: Dinner for members: $30 No dinner (members): $5 Dinner for non-members: $35 No dinner (non-members): $10 |
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